Artwork: Inside the Flower Matrix
Artist: Claudia Hart
Media: Video (color, sound)
Size: 9 min 50 sec, loop
Price: USD 20,000
Inside the Flower Matrix is a part of Claudia Hart’s Alice World series that reinterprets the Lewis Carroll paradigm as a labyrinth. Inside the Flower Matrix envisions Wonderland as the Interweb, covered by flashing emoji, the icons for power, money, addiction and control. Hart’s Internet is envisioned here as a commercial stripway, the enactment of casino capitalism but at the same time, paradoxically, also a metaphor for a model of the mind and a site of transformation. The Flower Matrix is specifically modeled after the ancient Roman mythological labyrinth of the Minotaur, an endless maze from which there is no escape. Inside this world, five original species of fantastical flowers designed by Hart randomly grow and decay in an environment of aesthetic fakeness where technology has replaced nature.
Please scan here to watch the full video:
About the Artist
b. 1955, New York, NY
Lives and works in New York, NY
Claudia Hart emerged as part of a generation of ‘90s intermedia artists examining issues of identity and representation. Since the late ‘90s when she began working with 3D animation, Hart embraced these same concepts, but now focusing on the impact of computing and simulation technologies. She was an early adopter of virtual imaging, using 3D animation to make media installations and projections, and later as they were invented, other forms of VR, AR and objects produced by computer-driven production machines. At the School of the Art Institute of Chicago, where she is a professor, she developed a pedagogic program based on her practice – Experimental 3D – the first dedicated solely to teaching simulations technologies in an art-school context.
Hart’s works are widely exhibited and collected by galleries and museums including the collections of the Whitney Museum of American Art, the Museum of Modern Art, and the Metropolitan Museum. Her work has been shown at the New Museum, produced at the Eyebeam Center for Art + Technology, where she was an honorary fellow in 2013-14, at Pioneer Works, NY, where she a technology resident in 2018, and at the Center for New Music and Audio Technology, UC California, Berkeley where she is currently a Fellow. She is represented by bitforms gallery.
About the Gallery
Founded in 2001, bitforms gallery represents established, mid-career, and emerging artists critically engaged with new technologies. Spanning the rich history of media art through its current developments, the gallery’s program offers an incisive perspective on the fields of digital, internet, time-based, and new media art forms.
Supporting and advocating for the collection of ephemeral, time-based, and digital art works since its founding, bitforms gallery artists are in the collections of the Museum of Modern Art, New York; Tate Modern, London; the Solomon R. Guggenheim Museum, New York; the Smithsonian American Art Museum, Washington, D.C.; the National Portrait Gallery, Washington, D.C.; Center for Art and Media (ZKM), Karlsruhe; Centre Pompidou, Paris; Victoria and Albert Museum, London; Stedelijk Museum, Amsterdam; and Borusan Contemporary, Istanbul, among other institutions internationally.